If a team hasn't been doing well for MANY years always coming out as the underdog, always maybe only winning 1 or 2 games a season; wouldn't you think the coach would do something about it? Maybe try something new? Wouldn't you think the AD would do something about it also?
If the coach says it's because the boys don't produce; isn't it a failure on his part also because it's obvious that he's not producing as a coach?